Top 5 Free Keyword Research Tools: How to Conduct Effective Keyword Research on a Budget

Introduction:

Keyword research is an essential aspect of SEO, as it helps you understand what your target audience is searching for on search engines. However, many people do not realize that keyword research can be an expensive process, especially if you are just starting. Fortunately, there are some excellent free keyword research tools available that can help you conduct effective keyword research. In this article, we will discuss the top 5 free keyword research tools, how to use them, and provide an example of a keyword research process using one of the tools.

Top 5 Free Keyword Research Tools:

Google Keyword Planner: 

Google Keyword Planner is one of the most popular keyword research tools, and for a good reason. It is a free tool that offers a wealth of information on the keywords you are interested in. Google Keyword Planner provides data on search volume, competition, and suggested bids, which can help you decide which keywords to target. This tool is especially useful for those who are using Google Ads.

Ubersuggest: 

Ubersuggest is another popular free keyword research tool that offers detailed information on keywords. It provides data on search volume, and keyword difficulty, and even shows you related keywords. Ubersuggest is an excellent tool for beginners, as it is easy to use and provides a lot of valuable information.

Keyword Tool:

 Keyword Tool is another excellent keyword research tool that offers free keyword suggestions for multiple platforms like Google, Amazon, YouTube, and more. It is easy to use, and you can export your results in CSV format. Keyword Tool also provides data on search volume, competition, and cost per click (CPC).

Google Trends: 

Google Trends is a free tool that shows you how the popularity of a keyword has changed over time. It is an excellent tool for those who want to see how their target keywords perform seasonally. You can also compare multiple keywords to see which one is more popular.

Answer the Public: 

Answer the Public is a unique keyword research tool that offers keyword suggestions in the form of questions. It is an excellent tool for those who want to create content that answers their target audience’s questions. Answer the Public is free to use, but you are limited to a certain number of searches per day.

How to Use These Tools:

• Choose your preferred tool from the list above and navigate to the website.
• Enter a keyword or phrase you are interested in researching.
• Review the data provided by the tool, including search volume, competition, keyword difficulty, suggested bid, and related keywords.
• Use the data provided to choose the best keywords for your content.

Example of Keyword Research Process using Ubersuggest:

Let’s say you are a travel blogger and want to write an article on the best places to visit in Bali. Here is how you can use Ubersuggest to conduct keyword research:

Navigate to Ubersuggest and enter the keyword “places to visit in Bali.”

Review the data provided by the tool, including search volume, keyword difficulty, and related keywords.

Identify high search volume keywords with low competition, such as “best places to visit in Bali,” “top 10 places to visit in Bali,” and “Bali tourist attractions.”

Use these keywords in your content to improve your chances of ranking on search engines.

Conclusion:

Keyword research is a crucial aspect of SEO, but it doesn’t have to be an expensive process. With the above free keyword research tools, you can conduct effective keyword research and optimize your content for search engines. By using these tools, you can discover high search volume and low-competition keywords that can improve your website’s traffic and visibility. So, what are you waiting for? Start using these tools today and boost your website’s SEO!